M-Commerce influenced by Business analysis

Today shopping has become easier as compared to earlier days with just a click we have ready to go options that help users to have their requirement fulfilled. This encourages the users to become accustomed to technology slowly and steadily, making it an accessible option in the day-to-day busy life. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the realities of consumer behaviour. But recently it appears to be an inflection point, with many consumers now expanding use of their mobile devices for more advanced functions – including digital commerce transactions

What is M-commerce?

The delivery of electronic commerce capabilities and different type of goods directly into the consumer’s hand, using wireless technology is M-commerce. It’s assumed that Mobile Commerce as meaning "a retail outlet in your customer’s pocket."

A new study reveals that 94% of Twitter users in the UK are engaging with mobile commerce on their Smartphone, by browsing, researching and buying products. This is one of the results from new Path to Purchase research conducted by Nielsen looking at the role Twitter plays in influencing consumers’ shopping behavior on their mobiles.

Here begins the crucial aspect of the entire process as to how and in what manner is the analysis done to maintain this M-commerce? The answer to the same is with the help of Business analyst. A Business Analyst is the one who begins from the grass root level approaches ahead slowly and steadily from gathering all the data and is someone who analyzes an organization designs its processes and systems, assessing the business model and its integration with technology. Business analysis with respect shopping application deals mainly with online shopping, retail and customer benefits of avoiding the wastage of time required to personally reach a store and shop rather have variety of choices that s just a click away using mobile phone and tablets.

There are at least four tiers of business analysis involving any Business:

1. Strategic planning — to identify the organization's or User’s business needs
2. Business model analysis — to define the organization's policies and market approaches
3. Process design — to standardize the organization’s workflows
4. Systems analysis — the interpretation of business rules and requirements for technical systems (generally within IT)

The Business Analyst is someone who is a part of the business operation and works with Information Technology to improve the quality of the services being delivered, sometimes assisting in Integration and Testing of new solutions.

Shopping applications on phone have a wider scope of approaches to the users as they are well planned, organized with the help of analysts. All the basic essentials of providing security to efficient delivery of goods is achieved via the same so the users feel safe enough to proceed ahead with the same. With all the shopping retail sites including Flipkart, Ebay, Myntra, Jabong taking over the online shopping and proving to be a boon to all the consumers by providing all the satisfaction required the consumers. This can happen only if in today’s complex business environment, an organization’s adaptability, agility, and ability to manage constant change through innovation can be made as keys to success. Conventional methods will no longer guide to reach objectives under existing economic conditions. That’s where business analysis comes in. Inventive corporations achieve goals through projects that decipher customer needs into new products, services, and profits. And business analysts make it all happen more economically and efficiently.

Being properly marketed and presented are the main show stealers for such type of applications that are the important tasks performed by the business analysts. From deciding which factors can attract more users, enhancing the existing features, which points need to be monitored so as to witness growth in the same.

There are many characteristics that can be achieved using the M-Commerce - Very large market place, Ease of management, Competitive rates, less capital intensive.

Responsibilities of Business Analyst in building Successful M-Commerce Application:

A business analyst plays a vital role in building and creating successful M-Commerce Application, he accumulates all the required information so as to improve and enhance features of various Mobile applications. Find out which area does the application lack and create an improvised version of the same. Business analyst accumulates data, manipulates it according to user requirements, presents it and gather reviews and makes changes to make statistics of growth higher for the application thus making it more fruitful to the consumers.

Any application is always judged on the basis of its presentation, analysis and the amount of customer satisfaction it provides. Making an application efficient enough promoting it and making people aware of the same and helps it grow. This can take place only by creating that interest which attracts viewers to facilitate required change and progressing in the same that pulls the crowd to be a part of the any desired application.This stands out to be an strategic base that relies mainly on the business analyst who coordinates and manages various activities for smooth and efficient functioning of M-Commerce applications.

About Author:

Varun Shimoga is a consultant in Systems Plus Pvt. Ltd. Within Systems Plus, he actively contributes to the areas of Technology and Information Security. He can be contacted at: varun.shimoga@spluspl.com